Your website is probably the first place that people are going to get information about you. But its very likely that they will first find you through local listings. There are dozens of sites that index local businesses. Often those sites scrape the web to build their databases, and they may be old and out of date.
This video by Robert Cialdini highlights the important points from his classic book “Influence – The Psychology of Persuasion.” If you’re trying to sell anything, this book is a must-read.